Focus on Your Work, Your Value, Your Rights
This workshop is designed to support photographers as they develop their portfolios and websites, editing and organizing their work and preparing it for presentation to potential advertising, editorial and fine art clients. We will work to reflect the personal style of each artist, focusing on imagery that showcases a distinct visual direction.
There will be an emphasis on the business side of photography, an area where artists all too frequently fail. You will learn how to protect the copyright of original work and be introduced to the language of usage licensing; understanding the concept of not giving it away for free and knowing the value of your creations.
What is the cost of producing an image or campaign in the commercial world? We will create realistic production estimates using Blinkbid Software which is essential in organizing the chaos around bidding, producing and invoicing. There will also be discussions and an overview of the types of promotional materials used for marketing work to clients, artist agents and agencies. Directly mail, email, social networking.
Photographers who need help organizing and editing their work (portfolios, websites) prior to approaching creatives. Honing in on subject and style presentations.
Photographers who have a distinct style and want to learn how to expand their client base and need help learning who to contact and how to find the creatives they should seek out. Photographers who want to learn more about marketing options; i.e. direct mail, ad placements, email promotions, online social networking, in person networking.
Photographers who want to learn how to create budgets and estimates for commercial productions along with the various layers of usage licensing to protect their work.
Photographers should bring a selection of work, either in print (portfolios) or digital form. They should bring any promotional and marketing pieces they have created in the past.
Please note that you are responsible for your own equipment during the workshops.
About the Instructor
Norman Maslov, a native San Franciscan, is an Artist’s Agent representing a small group of extremely creative commercial photographers who constantly cross the line between fine ads and fine art. His agency, Norman Maslov, Agent Internationale was founded in 1986.
Mr. Maslov attended San Francisco State University studying Communications and Film, which led to a strange ten-year stint in the Recording Industry. Starting in retail record stores, he later moved on to promoting and marketing artists for MCA and ABC Records. Mr. Maslov is a passionate music lover and collector and self-proclaimed Beatleologist, having co-authored the very first travel guide of Beatles sites titled The Beatles’ England.
Gin martinis and hats are other items that can frequently be seen on or around him as well as visualized on his wonderful Manhattman Blog. Mr. Maslov wears a size 7&1/4 hat and his two main influences are the Beatles and Woody Allen.